Sales Performance • Training • Leadership
We Build Performance from the Inside Out.
We work directly with salespeople and their leaders to close the gap between a team’s potential and the performance it actually delivers.
- 12 years in sales
- 2M+ personal sales
- €30K → €250K monthly sales in 12 months
Why this still comes down to people
In an Increasingly Automated World, Sales Remains Human.
AI is changing how companies work, analyze information and make decisions. But in sales, technology cannot replace what happens between two people.
Trust. The ability to listen. To understand what is not being said. To handle rejection. To ask the right question and lead the conversation when the customer is in front of you.
That is why we work on the foundation of the people who sell. Technology can support the sale. The person is the one who makes it happen.
Where it starts
Performance Starts in the Seller’s Mind.
How a salesperson thinks influences how they act. And how they act, day after day, is reflected in their results. Leaders play a direct role in shaping the environment, standards and mindset from where those actions come from.
- The mindset a salesperson brings into every conversation
- The confidence built through preparation, practice and feedback
- Discipline sustained through direction, standards and consistency
- Leadership that turns individual behaviors into a culture of performance
Services
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Sales Performance
We work directly with salespeople to identify what is limiting them and to develop the mindset, confidence, discipline and behaviors that show up in results.
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Sales Training & Coaching
Practical development for salespeople and their leaders, built around the real situations they face. Through practice, feedback and coaching, we turn what people know into what they are able to do consistently.
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Leadership & Team Performance
We work with leaders on how they lead performance: how they provide direction, set standards, observe behavior, give feedback and create accountability within the team.
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Aligning the Team with the Company Vision
We work with management to translate the company’s vision and direction into clear objectives, standards and expectations, and to build a culture that supports them in practice. People understand not only what they need to do, but why their contribution matters and what they are building together.
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Methodology
We Don’t Just Recommend. We Implement.
From diagnosis to results, we work directly with salespeople, leaders and management to turn what we discover into changes that show up in behavior and performance.
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Diagnosis
We understand before we intervene. We observe the team as it actually operates: the people, leadership, behaviors, results and the context in which they occur.
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Direction
We determine where an intervention can create the greatest impact. Together with management, we identify what needs to change, develop or be reinforced and define the priorities.
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Training & Coaching
We prepare people for change. We work with salespeople and their leaders through training, practice, feedback and coaching adapted to real situations within the team.
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Implementation
We turn what we have worked on into day-to-day behavior. We work alongside the team so that change moves from training into customer conversations, ways of working and leadership.
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Measurement & Optimization
We track whether the change is producing results. We analyze the evolution of behavior and performance, identify what still needs to be reinforced and adjust the intervention where necessary.
BG Performance Consulting works directly with salespeople and their leaders to understand what stands between a team’s potential and the results it delivers — and to intervene where change can have a real impact on performance.
Your ticket to performance
Where Is Performance Being Lost in Your Team?
12 statements. 4 dimensions. About 4 minutes.
- Destination
- Your team’s performance
- Admits
- One team
Meet the founder
Bogdan Ghica
Founder, BG Performance Consulting
I have spent the last 12 years in sales — first in front of the customer, then developing people, and later leading sales teams and operations.
BG Performance Consulting is the result of that experience and of a conviction built over time:
Performance changes when people change — and when what they are capable of doing becomes consistent.
Questions
Before You Book
Do I need to know what my team needs already?
No. In fact, that is one of the reasons for the initial conversation. You can come with the result you want to improve, a situation you are observing, or simply the sense that the team could perform better. We begin by understanding what is happening.
Is the first conversation a consulting session?
It is an approximately 30-minute conversation about the team, context and objectives. The purpose is to see whether there is a problem I can have a real impact on and whether it makes sense to continue.
Do you work only with teams in Romania?
No. My professional experience was built in international environments, and projects can be delivered both in Romania and internationally.
Which languages can we work in?
Projects can be delivered in Romanian and English and, depending on the context, we can also work in Italian or French.
What happens after the first conversation?
If we see that there is a fit and that I can contribute meaningfully, we agree on the next step needed to understand the situation more deeply. Not every conversation needs to become a project, and I do not recommend an intervention before I understand the problem well enough.
Tell Me About Your Team.
You do not need to know exactly what the problem is or which service you need. Tell me where your team is today, which results you want to improve and what you feel is holding it back. From there, we can begin to understand where the constraint sits.